Halftime Branding

Halftime Branding

Halftime Holdings is a family-run, wholesale sporting goods and distribution company based in Vancouver B.C. with over 50 years of combined experience.

CONTENT PLANNING & STYLE ANALYSIS

Problem:
Halftime had never had any established branding or brand guidelines. They needed branding that looked good in web, print, screened and embroidered. I had to be simple, clear, and encompassing both their Vancouver and Edmonton locations.

Solution:
The result was simple and iconic. In an industry where many of their competitors have yet to update their brands from the 80s and 90s, Halftime came out in front by updating their branding for the future. Whether they are using a trade show banner or their business cards, Halftime now represents cutting-edge professionalism that is in an entirely different league than their competitors.

MOOD BOARDS

BRAND IDENTITY

NEW HEADSHOTS

STYLE GUIDE

PROJECT COMPLETED: MAY 2015

Kelsey helped to pull together a number of disparate elements to give them a sleek, unified look. She had our team review our branding aims, come up with a vision, and then produced the connected parts to re-create a more modern feel.

LINDA COOPER
Customer Service Manager – Halftime Holdings


Get in Touch

After reading this post did you realize that you don’t have brand guidelines either? Well don’t worry, I can help – drop me a line and we can discuss how brand guidelines can make a world of difference to your business.