Swell Composites is a Vancouver-based company that sells and distributes surfboard blanks and eco-friendly resins across Canada. Swell Composites is the only Canadian company in their industry using and selling a 100% eco-friendly resin from the US industry leaders, Entropy Resins.
CONTENT PLANNING & STYLE ANALYSIS
There was many elements and concepts that Swell’s branding needed to encompass. The branding needed to be simple, masculine, with a emphasis on the outdoors and the beauty of the West Coast. They also needed their branding to incorporate the eco-friendly, outdoors-themed side of the brand, while still representing knowledgeable and reliable manufacturing to their distribution partners.
To combine all of these elements we created a brand that speaks to the West Coast, eco-friendly, outdoorsy side of the brand with colourful photography. We then took that beautiful photography and used text overlay to communicate important technical content on black backgrounds, to boost the text’s readability and highlight its significance. The end result is branding that relies primarily on photography for colour and frames the most important content in blacks and greys.
PROJECT COMPLETED: DECEMBER 2015
Kelsey and her team are great! They organized our ideas and we couldn’t be happier with the final product. Customers tell us that our Logo is great. We would recommend them to anyone!
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