Stormtec Logo & Branding

Established in 2003, Stormtec focuses on using emerging technologies in large-scale industrial water filtration.

Problem
Their logo had not been updated since their inception in 2003, and they lacked clear brand guidelines. Stormtec’s logo and the limited amount of branding they did have, were dated and inconsistent. We wanted to bring the company’s look into this decade but wanted to keep the logo’s essence intact. The goal was to update their logo, and create branding and a new website.

Solution
The result was a streamlined version of the original logo with added vibrancy, which was translated into their new branding. To accomplish this, we made a plan to update their brand colours and fonts. We then created some new content document templates and guidelines that all of the staff could use to ensure the branding was used consistently and efficiently. You can see examples of all completed document templates in the identity branding section of this post.

BEFORE & AFTER LOGO

BEFORE & AFTER BUSINESS CARDS

BEFORE & AFTER TRADESHOW BOTH

CAR DECAL

IDENTITY BRANDING

PROJECT COMPLETED: AUGUST 2013

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