Avanti Commerce is a startup company with a great idea: create a scalable remote order and pay platform for the fast food industry. At the time of this project, they were ready to launch their platform at the perfect time in the marketplace. In order to get customers excited about their product they needed a website that could promote their new technology.
I was asked to create a Superman-style comic, explaining the “Get in Front” concept. The comic was going to be added to the existing website as a promotion. I created the comic with feedback from my team, but by the end of production, I felt that the comic was not enough. I felt the style and design was going to feel out of place on their current website.
AVANTI BEFORE WEBSITE
I suggested that perhaps the issue was not a lack of content, but rather a lack of content organization. The website lacked a clear message and action goal. As a result, we launched into a deeper discussion and began to audit the current website and brand to look for opportunities to grow.
We started by planning our new message and voice for the website and brand. We asked: “What do we want users to accomplish when they land on they website?” Our goal transformed and became to teach people what Remote Order and Pay was, and to get users to view the demos we had created.
AVANTI AFTER MOCKUPS
AVANTI AFTER WEBSITE
PROJECT COMPLETED: AUGUST 2014
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