Halftime Logo

Halftime Holdings is a family-run, wholesale sporting goods and distribution company based in Vancouver B.C. with over 50 years of combined experience.

CONTENT PLANNING & STYLE ANALYSIS

Problem:
Their current logo represents of the four sibling and owners of halftime. They knew they wanted to keep that motif in the new logo, while also showing their years of experience and aptitude in a new, web-based market.

Solution:
The result was a logo that is sharp, clear, and straightforward. The design stayed true to their roots, but also represented their capacity to stay current and grow within the market.

MOOD BOARDS

SKETCHES

BEFORE & AFTER

LOGO VARIATIONS

PROJECT COMPLETED: APRIL 2015

Kelsey helped to pull together a number of disparate elements to give them a sleek, unified look. She had our team review our branding aims, come up with a vision, and then produced the connected parts to re-create a more modern feel.

LINDA COOPER
Customer Service Manager – Halftime Holdings

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