Especially when I can buy a Squarespace site for $30?
That is a great question. We are lucky to live in a time when there are so many options for business owners, but not all of these options are created equal. For example:
1. Squarespace themes are limited in function and design. Their designs are not meant to ‘solve problems’. These models are one-size-fit-all, and aren’t customizable in ways that are essential and useful for your company.
If you use this kind of web builder, you will realize that It becomes very hard, very quickly to customize a theme that is designed to have strict parameters.
A custom designed site will have exactly what your company needs, without the hassle that comes with using a pre-formatted website builder..
2. Designing a site on Squarespace still takes time and work – it won’t take you any less time than working with a designer, and your design will not be in-line with your branding. You will still need to constantly be updating and changing the site wasting your own time as you learn to use the features. You pay a professional for quality and efficacy.
3. You run the risk of having your site copied and look very similar to other businesses’ sites if you are using the same templates. Just think about it – you and your competitor are likely to pick similar themes because your audience and product are similar. You want to stand out from your competition, not look the same.
Custom design is more flexible and can bend to your unique branding. This increases the longevity of your site, and your brand.