Karen Ann Davidson Website Design & Development
KAD WEBSITE DESIGN & DEVELOPMENT
Karen Ann Davidson is a Lifestyle Blog based in Vancouver B.C. In her own words: “At this stage of life (50, kids in college), I’m ready to throw myself headlong into the role of Chief Executive Officer of Cultivating Mass Amounts of Joy. I’ve always had a taste for art, adventure, grandeur, and the tannic kiss of a full-bodied red wine. But now I’m developing a habit of really indulging it—deliberately, thoughtfully, courageously, cheekily, and 100% guiltlessly. I write in order to share my pursuit of the good life. And I write to inspire other women who are finding the courage to chase after their own versions of la dolce vita.”
Karen had a Squarespace site that she had outgrown. She had got everything she could out of the Squarespace, but now that her business was becoming more established it was time for an upgrade. She needed a site that had a more versatile blog and would allow for more custom page design, plugins, and functionality.
Create a WordPress website. With WordPress, we could expand her blog and shop functionality and start to monetize the traffic that was coming to her site. We also had more control of the finer design details so we were able to revamp and focus her brand so it became something she could use across multiple platforms more easily.
CONTENT PLANNING / OLD SITE
We started Karen’s project by doing an inventory of her old site and figuring out what didn’t work and what did. I partnered with my good friend and colleague Audrey Kwan to provide Karen with a marketing strategy for her new website that would help target a larger clientele to grow her business.
VIEW THE LIVE SITE
PROJECT COMPLETED: MAY 2018
Here are some examples of branding projects we worked on after the website launch.
Kelsey brought my website vision to life. Kelsey created a well thought out, detailed plan of action. As we moved forward into create mode I was not only excited but very happy every time I received an update. I found Kelsey to be very detail oriented and a great problem solver. Kelsey is great to work with and if she didn’t know the answer she’d find it. Kelsey and I have worked together for a while now and she continues to over perform. I would recommend Kelsey to anyone who has a vision that needs to be brought into this world.
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