Iron Ash Logo Design

Iron Ash is the Canadian Distributor Of The Kimberly™ & Katydid™ Wood Stove.

Problem:
Iron Ash was planning to build a new website and launch a new brand and wanted to refresh their logo.

Solution
Drawing on the inspiration of wood cabins, Lithuanian folk patterns, and the great Canadian outdoors, we came up with a bold logo, for these bold, long-lasting wood stoves.

STYLE ANALYSIS

MOOD BOARD

SKETCHES

EVOLUTION

LOGO VARIATIONS

PROJECT COMPLETED: JUNE 2017

WHAT THE CLIENT HAD TO SAY

Getting to work with small family businesses is both satisfying and simplistic. Satisfying knowing the invoice at the end of the day goes directly to someone’s livelihood and simplistic in not having to go through hoops and red tape to get a project completed on time and within budget. This was my experience with Kelsey as Iron Ash has been working with her family’s warehouse for almost a decade so it seemed fitting to get the nod from proud papa to have her solve some of our problems. The main goal of our project was to provide an E-Commerce platform to be able to allow customers a simple process to purchase our wood stoves and accessories. We were also able to redesign the website and subsequently refine the image of the company through logo iteration and mood boards. Through Kelsey’s connections, we had an all star female professional team to look at marketing strategy and branding. Iron Ash continues to have excellent experiences working with Kelsey and must add the approval forms and invoicing for project engagement were very user friendly and provided excellent flow throughout the problem solving cycles

ERIK BECK
Owner – IronAsh

---

---