Swell Logo Design

Swell Composites is a Vancouver-based company that sells and distributes surfboard blanks and eco-friendly resins across Canada. Swell Composites is the only Canadian company in their industry using and selling a 100% eco-friendly resin from the US industry leaders, Entropy Resins.

CONTENT PLANNING & STYLE ANALYSIS

Problem
Swell Composites’ two core focuses are on eco-friendly resins and distribution. The logo had to represent their eco-friendly, West Coast Canadian roots while still appealing to the West Coast surf crowd and larger manufacturing companies.

Solution
The goal of this logo was to iconify the perfect surfing wave. The client being a surfer himself, had a clear and unwavering idea of what he wanted this logo to embody. After sorting through dozens of photos of waves, and many small tweaks and revisions later, we developed an awesome iconic logo that encompasses everything they were looking for in a logo.  The final product: the perfect wave  then framed in a hexagon, representing  their manufacturing partner, Entropy Resins.

MOOD BOARDS

SKETCHES

THE EVOLUTION

The goal of this logo was to iconify the perfect surfing wave. After MANY revision and small tweaks we final settled on the perfect wave and this end polished design.

LOGO VARIATIONS

PROJECT COMPLETED: NOVEMBER 2015

Kelsey and her team are great! They organized our ideas and we couldn’t be happier with the final product. Customers tell us that our Logo is great. We would recommend them to anyone!

STEVE
Owner – Swell Composites

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