Halftime Website

Halftime Holdings is a family-run, wholesale sporting goods and distribution company based in Vancouver B.C. with over 50 years of combined experience.

CONTENT PLANNING & STYLE ANALYSIS

Problem:
Halftime had an empty almost unusable website with little to no useful information. The main attraction of the site, the catalogue, was out of date and broken. They wanted to be able to show the list of their supplies to their customers but wanted to maintain a level of privacy that would not allow their suppliers to see the other lines they were working with.

Solution:
Create a simple one-page landing page that gave basic information that any potential clients, customers, and suppliers would be interested in. We then created a login section that showed a list of all their supplies with contact information and descriptions. In an industry where most of the competition was still using faxes and cold calls, this website was able to improve their business drastically. It cut down on salesman travel and expenses, and gave their customers a go-to place for any questions they had. Halftime has received quite a bit of positive feedback on their new branding and website and saw an increase in profit after the new website launched.

MOOD BOARDS

SKETCHES

DETAILED WIREFRAMES

MOCKUPS

FINISHED WEBSITE

PROJECT COMPLETED: JULY 2015

WHAT THE CLIENT HAD TO SAY

Kelsey helped to pull together a number of disparate elements to give them a sleek, unified look. She had our team review our branding aims, come up with a vision, and then produced the connected parts to re-create a more modern feel.

LINDA COOPER
Customer Service Manager – Halftime Holdings

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