SWELL RE-BRAND

Swell Composites is a Canadian Retailer & Distributor of environmentally friendly SuperSap Epoxy by Entropy Resins, Marko EPS Foam & Arctic Surfblanks. They pride themselves on being the only retail and commercial supplier in Canada with the goal of connecting local manufacturers and DIYers with sustainable composite materials that are healthier for makers and help lower our collective environmental impact. 

Problem:
Swell Composite built their first website in 2015. As a start-up company, their business evolved at many points over the first 4 years. Their branding had slowly developed as well in a patchwork manner. However, now was the time to consolidate and revamp their brand to gain greater brand conspiracy across all print and digital platforms.

Solution:
Analyze their current brand and take inventory of what needed to change.  Research competitor’s sites and see what they can do better on their own website. Establish a new clear brand and apply it to all their branded assets.

CONTENT PLANNING

Swell Composites website had evolved to take on the branding of their supplier Entropy Resins. However, after much discussion, they decided it would be more valuable to their marketing efforts to establish their own brand and look to help increase sales to the Canadian market.

BRANDING

WEBSITE

PROJECT COMPLETED: AUGUST 2019

WHAT THE CLIENT HAD TO SAY

Kelsey helped us redefine our brand and, in turn, our marketing goals. We received nothing but a positive response from our customers on the new look and layout of our website. We increased sales and reduced customer service questions in large part because our website answers every question and makes ordering resin so easy!

STEVE GRANT
Owner – Swell Composites

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