BCIT PERSONAL BRANDING WORKSHOP

In August 2019 BCIT approached me and asked me to design and teach a new course module for their Technical Web Design Program. This was the same program I had graduated from 6 years prior. Over the years I had participated in the program in a small capacity, running mockup interviews for new grads, participating in round table questioning by new grads and giving a short one-off lecture on personal branding. I was ecstatic at the opportunity of getting to participate with BCIT in a more substantial way.

This post is going to give a breakdown of the course I created based on my years of experience as a designer and web developer.

COURSE OVERVIEW

Below is a snapshot of all the course materials I developed for my one-day personal branding workshop. This workshop was a follow-up class taught a few months after the Design Process 5 week module. The goal of the workshop was to teach the new grads how to prepare a simple but effective personal brand. Something to make their graduation website and resume stand out from the rest.

CORE LEARNING GOAL

Branding can be a very complex thing. But for the purpose of the workshop I broke it down into a few of the most basic and most effective branding elements they could create. From there we worked through the 4 main concepts so that by the end of the workshop everyone had a somewhat functioning personal brand!

NAME BRANDING

HEADSHOTS

BRAND COLOUR

WORDMARK LOGO

BRAND DOCUMENTS

WORKSHOP GOAL

The goal of the workshop was to teach the student how to create their own brand assets and how they could scale them up and use them in their brand documents like a website or resume. The workshop was a crash course in the basics. The demography of the class ranged from developers who didn’t want to design anything to the designers who couldn’t wait to sink their teeth into creating their brand. Overall the students learned the basics of personal branding and were given tools on how they could learn more outside of the workshop.

After teaching two intakes at BCIT, my workload with my other business partnerships shifted. With the new responsibilities, I was unable to continue teaching after March 2020. While my time with BCIT was short, it was an overall wonderful experience. It gave me a new perspective on teaching and the education system as a whole and has inspired me in more ways than I could have imagined.

PROJECT COMPLETED: MARCH 2020

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